Explore Millburn-Short Hills is the 501(c)3 non-profit organization that manages the Business Improvement District (BID) which was established in 2020. The purpose of a BID is to promote economic development for local businesses, property owners, residents, and visitors. The mission of the organization is to encourage the economic, cultural, and social vitality of Millburn-Short Hills through increased marketing, events, infrastructure, and local business development. Downtown Millburn is a designated Main Street New Jersey and Main Street America community.